Baosheng Media Group Holdings Ltd is a holding company principally providing online marketing solutions. The Company advises advertisers on online marketing strategies, offers value-added advertising optimization services and facilitates the deployment of online ads of various forms such as search ads, in-feed ads, mobile app ads and social media marketing ads. The Company also helps online media procure advertisers to buy their ad inventory and facilitate ad deployment on their advertising channels. The Company offers two types of advertising services, search engine marketing (SEM) services and Non-SEM services. Its SEM services include the deployment of ranked search ads and other display search ads offered by search engine operators. Its Non-SEM services include social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media such as social media platforms, short-video platforms, news portals and mobile apps.
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