Better Choice Company Inc. is a pet health and wellness company. The Company is focused on providing pet products and services. It has a portfolio of over 100 active premium and super premium animal health and wellness products for dogs and cats, which includes products sold under the Halo and TruDog brands across multiple forms, including foods, treats, toppers, dental products, chews, grooming products and supplements. The products consist of naturally formulated premium kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It groups channels of trade into four categories: e-commerce, brick & mortar, direct to consumer (DTC), and international. Its e-commerce channel includes the sale of products through online retailers, such as Amazon and Chewy. Its brick & mortar channel includes the sale of products to pet specialty chains such as Petco, PetSmart, select grocery chains and neighborhood pet stores.
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