iClick Interactive Asia Group Ltd is an online marketing technology company. The Company serves as an integrated cross-channel gateway that provides marketers ways to optimize their online marketing cycle. Its integrated data-driven solutions help marketers identify, engage and activate potential customers, monitor and measure the results of marketing campaigns, and create content catering to potential customers across different content distribution channels through both PC and mobile devices. Its solutions are enabled and supported by data set, sophisticated data analytics capabilities and cutting edge technologies. It collects data from a variety of channels, including through its proprietary tracking tools, from marketers, publishers and ad exchanges when managing marketing campaigns, and to a lesser extent, from third-party strategic partners.
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