Aterian Inc
NASDAQ:ATER

  • LAST PRICE
    2.6046
  • TODAY'S CHANGE (%)
    -0.1554 (-5.6304%)
  • Bid / Lots
    2.6000/ 8
  • Ask / Lots
    2.6200/ 8
  • Open / Previous Close
    2.7500 / 2.7600
  • Day Range
    2.6046
    2.8300
  • 52 Week Range
    1.9000
    6.5448
  • Volume
    30,776

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  • Nov 11, 2024

      Show headlines and story abstract

    • 4:15PM ET on Monday Nov 11, 2024 by MT Newswires
      Companies Mentioned: ATER
      04:15 PM EST, 11/11/2024 (MT Newswires) -- ...

    • 4:15PM ET on Monday Nov 11, 2024 by Dow Jones
      Companies Mentioned: ATER

      Each of our products typically goes through the Launch phase and depending on its level of success is moved to one of the other phases as further described below:
      1. Launch phase: During this phase, we leverage our technology to target opportunities identified using AIMEE (Artificial Intelligence Marketplace e-Commerce Engine) and other sources. This phase also includes revenue from new product variations and relaunches. During this period of time, due to the combination of discounts and investment in marketing, our net margin for a product could be as low as approximately negative 35%. Net margin is calculated by taking net revenue less the cost of goods sold, less fulfillment, online advertising and selling expenses. These primarily reflect the estimated variable costs related to the sale of a product. 2. Sustain phase: Our goal is for every product we launch to enter the sustain phase and become profitable, with a target of positive 15% net margin for most products, within approximately three months of launch on average. Net margin primarily reflects a combination of manual and automated adjustments in price and marketing spend. 3. Liquidate phase: If a product does not enter the sustain phase or if the customer satisfaction of the product (i.e., ratings) is not satisfactory, then it will go to the liquidate phase and we will sell through the remaining inventory. Products can also be liquidated as part of inventory normalization especially when steep discounts are required.

    • 4:15PM ET on Monday Nov 11, 2024 by Dow Jones
      Companies Mentioned: ATER

  • Oct 28, 2024

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